“Sure we have a tremendous number of members involved in agriculture, but it’s also spread to people who just live in rural communities, are animal lovers, people who are into being outdoors under a blue sky instead of in a cubicle under a fluorescent light.” We sat down with Miller to hear more about the inspiration behind Farmers Only, as well as how it’s putting the fun and ease back into online dating and showing other niche sites how it’s done.
Miller, who grew up in a rural area of southern Ohio and spent most of his childhood outdoors, got the idea for a Farmers Only-type dating site in 2005 when he was working at an advertising agency.
With the frank slogan “City Folks Just Don’t Get It” and a familiar jingle — even played at the Country Music Awards — Farmers is the most popular dating site in the niche industry. With more than 4 million users and counting since its 2005 launch (compared to other niche dating sites that have only about 20,000 members), Farmers Only is answering the demands of so many singles out there, and not just farmers.
“Farmers Only has become a brand for a type of person,” said Founder Jerry Miller.
Jerry started talking to other single farmers and kept hearing the same story. Now we have more than 4 million people who have signed up, and there aren’t even that many farmers in the country,” he said.
He realized a problem needed to be solved, and he was going to be the one to do it. Soon the word spread, and Farmers Only has been growing, even reaching singles in Canada. Thousands of people have found love on the site and expressed their gratitude to Jerry.
“Over the years, the number of emails that have come in saying ‘Thank you so much.
We met on Farmers Only, and we’re so happy’ — it just keeps on ramping up,” he said.
Not only was she living in a small community where everybody knows everybody, but she didn’t feel a spark with any of them.“The secret to success is two things: surround yourself with good people and know your customers. When you love what you do and put people’s happiness first, everyone wins.So try Farmers Only today — you never know who you’ll discover.We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify our review moderation team.Most dating sites are full of singles from various walks of life, each looking for different experiences.