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Demographically, these consumers are characterized as independent singles or young transitionals; Asian or Hispanic ethnicity; vegetarianism is common; and they tend to utilize food service for snacking occasions with a penchant for home delivery.
“They care about ‘free-from’ foods,” which includes antibiotics, hormones, artificial ingredients and genetically modified products, Ms. They are also characterized by their television viewing habits, said Ms.
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“And the roller coaster ride isn’t over just yet,” she added, as consumers’ purchasing habits are somewhat in flux during a time when the political climate and the future of trade and immigration policies are still being debated.— Divining evolving factors influencing today’s retail shopping purchases in the meat department was the focus of a Jan. The demographics of consumers play a significant role in the purchasing decisions in the meat department as the options and perceptions of protein as a food source become more diverse and buyers demand more information about their groceries, said Meagan Nelson, associate director of fresh growth and strategy at Nielsen.The webinar, “Decisions, Decisions: How Do Consumers Shop Meat,” covered many of the trends influencing retail meat purchases, including research indicating a decline in shopping trips and decreases in money spent on those trips and specifically, on meat and poultry products.The uptick in meal kits has become a trend that both retail food outlets and food service operators are focused on as the growth has become a prominent part of Nielsen’s tracking.Citing a Harris poll taken this past December, Nielsen said 25% of shoppers purchased a meal kit in the past year.